Over the Summer Coca Cola has introduced what I think is one of the most brilliant marketing campaigns ever, The #ShareACoke Campaign.
If you are not familiar with the campaign, the idea is that you buy a Coke with someone’s name on it with the intention of sharing it with the person who has that name.
It’s pretty simplistic.
But it’s been very effective.
I believe that Coca Cola has tapped into something so simple, yet so profound, that we, Christians, should take notice, learn, and begin to model in our lives.
Life is about others.
In a society full of “selfies” iPads, and iPhones, it’s easy to get the idea that life is about us. Honestly, it’s scary how easy it is to get that idea.
And sure, we can live solely for ourselves, but I can promise you, it’ll get old after a while. It’ll become lonely and un-fulfilling.
Life is much, much more satisfying when we put the wants and needs of others before ours.
Coca Cola has reminded us of the importance of others. Coca Cola has reminded us that life isn’t just about us.
Love should constantly be displayed.
The simple act of sharing a Coke with someone let’s that person know we are thinking about them.
I mean, how often do we do something to bless someone and not look to get anything back in return?
How often do we let someone know we love them just because?
People love to be loved.
People need to be loved and Jesus told us that people will know we belong to Him by the way we love each other.
Are we consistently demonstrating love in our lives?
Community is of the utmost importance.
You cannot share a Coke with yourself. You share a coke with someone else. And when you do share it, you share more than just a drink.
You share laughter.
You share tears.
You share struggles.
You share life.
And sharing life together is what being a Christian is all about.
We were never meant to live life in isolation. We were meant to live life together, in unity. Simply put, we are better together.
Thank you Coca Cola.
Thank you for the challenge.
Thank you for the inspiration.
Thank you for the reminder of what following Jesus is all about.